Utopia in Dystopia

Overview:

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Inspired by Ib Kamara's FW23 “Lunar Delivery” Collection – “Utopia in Dystopia” is a high-energy fashion video set against the urban and rich backdrop of Golden Gate Park located in San Francisco. This project captures the dynamic interplay between Off White’s tech-forward and modern urban streetwear, creating a visually striking narrative that appeals to young, fashion-forward audiences. 

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Styling Theme:

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The styling fuses contemporary street elements with post-apocalyptic fashion. Each outfit is a mix of tailored coats, monochrome cargo pants t-shirts, and long sleeves, accessorized with harnesses, belts, and gear along with avant-garde footwear. The color palette is also monochromatic with splashes of white to highlight the fusion of past and present. 

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Visual Elements:

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Key outfits include designed pieces ranging from reimagined post-apocalyptic shawl scarves to oversized coats. Accessories play a significant role, with a focus on futuristic-like silver sunglasses and black harnesses styled to wrap the model’s upper body. Makeup is minimal, featuring the naturalistic and dystopian setting, while the hairstyle is a clean-cut fade to somewhat present a military-like influence. 

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Target Audience:

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The intended audience is fashion enthusiasts, Gen z’s, and younger millennials who appreciate a blend of post-apocalyptic and modern streetwear styles.

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Creative Team:

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Directed by Shahara Lum, styled by Shahara Lum assisted by Jayna Lampa, with cinematography by Alex Caprile. The team brings together extensive experience in fashion editorial and commercial videography.

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Location:

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Shot on location around the Golden Gate Park in San Francisco, the setting includes outdoor scenes that highlight the urban architecture and the park's mix of open spaces and wooded areas.

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Impact:

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The project was aimed at celebrating the creativity of urban fashion cultures.

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