MISBHV

Overview:

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Throughout my work with MISBHV, I developed mock-up Instagram posts and stories to establish a digital presence that aligns with the brand's strategies. The content captures MISBHV's unique charm and character, emphasizing creativity, glamor, and a confident, edgy style. The objective was to create a personalized and aesthetically pleasing digital experience that mirrors MISBHV's renowned shopping experience and draws attention to its 2023 collections.

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Objectives

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Increase Brand Awareness:

• Goal: Enhance MISBHV’s digital presence and increase awareness of the brand’s unique identity.

• Strategy: Use engaging and visually striking content to attract new followers and retain existing ones.

 

Engage the Audience:

• Goal: Capture the target audience’s attention and encourage interaction with the brand’s content.

• Strategy: Create interactive and meaningful content that resonates with the audience and prompts engagement.

 

Reflect Brand Values:

• Goal: Ensure all content aligns with and accurately represents MISBHV’s brand values and aesthetic.

• Strategy: Maintain consistency in visual and thematic elements to reinforce the brand’s identity and message.

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Content Creation:​

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For the Instagram posts, I decided to craft posts that align with MISBHV's branding strategies. Each post featured elements of creativity and glamor, reflecting the brand's confident and edgy style. The visuals were designed to resonate with the brand's principles and embody a spirit of youthful rebellion. In addition, I utilized images from MISBHV's 2023 campaign to draw attention to the brand’s unique identity – each post aimed to highlight different aspects of the brand’s collections, showcasing the quality and design of the products.

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For the Instagram stories, I wanted to design stories that embody the brand’s minimalistic yet edgy aesthetic. By doing so, I carefully selected monochromatic colors and clean, readable fonts to strike a balance between understatement and statement. These stories also included interactive elements like a magnifying glass to provide an up-close look at the materials used in the brand's collections, allowing users to appreciate the quality and craftsmanship.

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Brand Alignment:​

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I ensured that all posts and stories were a reflection of MISBHV’s unique brand character. Furthermore, I wanted to maintain the brand’s principles and spirit of youthful rebellion in every piece of content – highlighting the brand’s confident and edgy style, resonating with its target audience.

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Visual Design:

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For the Instagram posts I used elements that evoked themes of glamor and confidence with a monochromatic and hint of pink pastel colors that fit the brand’s aesthetic. I also focused on high-quality visuals from the brand's campaign, incorporating eye-catching graphics and a bold, edgy style. For the stories, I used monochromatic colors to create a sophisticated yet edgy look. I wanted the typography to be clean and readable while conveying a strong message. 

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Audience Engagement:

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​The content was designed to captivate the audience’s attention and encourage interaction – fostering a personalized and aesthetically pleasing digital experience that mirrors MISBHV's shopping experience. As a result, promoting audience engagement through visually appealing and interactive content, capturing their interest and enabling them to explore the brand further.
 

Creativity & Interactive Features:

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For the design, my approach was to develop visually striking and creative content that aligns with the brand’s aesthetic by using unique design elements to make the content stand out and resonate with the audience. For brand consistency, I ensured all content consistently reflected MISBHV’s brand values and unique style. Additionally, maintaining a clean look and feel across all posts and stories. The user interaction included enhanced engagement with interactive elements, such as the magnifying glass in stories. This encouraged users to explore the quality and details of the brand’s products.